DESIGNS
Throughout my career, I have had the pleasure of being a marketing professional for an art center and the lead designer and fabricator for a sign shop. I enjoy the collaborative process and utilizing my communication and interpersonal skills to help others. This page presents select projects throughout my career.
Krasl Art Center
2018 - Present
KAC offers the opportunity to collaborate with designers as well as utilize my skills in the Adobe Suite. As a non-profit, my role as Marketing Manager included both aspects, depending on the project budget and timeline.
Exhibition Interpretation
KAC hosts 5 – 6 exhibitions in each of its 2 galleries. Under the direction of the curator and curatorial assistant, I create the introduction and interpretation panels for many of the exhibitions. The designs range from panels of text and images to cut vinyl letters. Each design is unique and a collaborative endeavor between marketing and curatorial departments.
I also oversee the creation of marketing postcards and handheld interpretation materials. More examples can be viewed by clicking on individual images in the gallery.
EDUCATION POSTCARDS
Six studios are dedicated to education programs at KAC. My role as marketing manager is to create the direct mail campaign postcard for each trimester of classes. The designs incorporate artwork created by a student and promotion of class schedules via QR code(s), with supporting images of students, which is coordinated with faculty and captured I also personally capture.
PROJECT MANAGEMENT: NEWSLETTER
Three times a year, members of Krasl Art Center receive the Art Update, a newsletter that shares information from each department. The newsletter took on many ideations since I assumed my role, with the most recent version being a collection of 6 cards that members are encouraged to share with friends.
An archive of all KAC newsletters is available here, and highlights are included on this site. My role provides creative direction to an outsourced graphic designer and communicates the needs of staff.
PROJECT MANAGEMENT: KRASL ART FAIR
As the largest fundraiser for Krasl Art Center, my responsibilities for the Krasl Art Fair on the Bluff include many design elements. I identify the marketing theme each year through the Fine Art poster, which then influences merchandise and VIP guest materials. When available, I work with hired designers for advertisements, signs, and the annual guidebook but also have had the opportunity to create each element when needed.
MISCELLANEOUS DESIGNS
While supporting all departments at KAC, I have the ability to design event postcards, holiday cards, annual calendars, interior signage, and other miscellaneous projects to enhance the guests' experience.
ART FX SIGNS & GRAPHICS
2015 - 2018
Art FX gave me the opportunity to create custom graphics for school athletic and extracurricular clubs, create signs and graphics for local businesses, and create custom vinyl projects for vehicles and beyond. The skills learned at the sign shop influenced my career and approach to other marketing projects.
SIGNS
The bulk of my career at Art FX focused on fabricating and assisting with the installation of signs the owner designed, but I had the opportunity to create several stand-out designs. I enjoyed creating print and cut vinyl projects in my career at the sign shop.
Another element of the sign shop was logo design, which is also included in the gallery.
APPAREL DESIGN
As one of two designers at Art FX, one main project I worked on was the creation of custom designs for local schools and businesses' apparel. Organizers would bring ideas, and I helped create a design that fits their budget on the 6-color press.
Click through the gallery to see more designs.
VEHICLE WRAPS
The biggest learning experience for my position at Art FX was applying vinyl to vehicles. I have had the pleasure of wrapping casino vans, radio trucks, public safety vehicles, casino buses, HVAC vans, and more.
